Friends of Recovery New York

Non-Profit

Web Design & Development

Project Objective

To design and develop an interactive calendar populated with events from FOR-NY and its RCO/RCOC affiliates, as well as a new events archive and admin tool featuring galleries, downloadable assets, and interactive maps using Google’s proprietary API.

3Lane Approach

3Lane worked with the team at FOR-NY to identify strategies for increasing the marketing value of the website, with event attendance as a key conversion metric. After evaluating the existing UI/UX and user behavior trends, 3Lane reconceptualized the site hierarchy and navigation while introducing new content and a variety of interactive features to increase engagement. Through the new easy-to-use form interface, FOR-NY and affiliates were able to more effectively connect with, and frequently update, the recovery community.