Smithsonian Media

Media & Entertainment

Content Development, Web Design & Development

Project Objective

To create a visually stunning, custom standalone website with a modern UI/UX that showcases the Smithsonian Media digital portfolio and brand to existing and potential clients.

3Lane Approach

Through Discovery meetings with the team at Smithsonian Media, 3Lane developed a detailed understanding of Smithsonian’s brand values, audience, and project goals. A wireframing exercise was conducted to map out the user experience, content organization, key pages and views. Adobe XD wireframes were rendered into custom designs, which included careful selection of color, typography and high-end photography. Original assets and unique web design elements were the finishing touches to ensure an engaging and seamless user experience.

smithsonianmag.com/mediakit

3Lane was a joy to work with. Not only did they deliver exactly what we asked for—a modern, user-friendly website design that expertly brought the Smithsonian brand to life—but they worked seamlessly and as promised. The entire team at Smithsonian Media is extremely satisfied with the end result and we couldn't have asked for a better team to work with. Their professionalism, talent, and collaborative spirit makes it clear that the team at 3Lane takes pride in their work and that they genuinely love what they do.

Ellyn Hurwitz

Marketing Director | Smithsonian Media